#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
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The Importance of Storytelling
Saunders: "I try to start with why is something the way it is, and what is the fundamental building block of how I can help people get to where they want to go" The art of storytelling definitely has ABT as a tactic, but he says there are many other things going on that are informed by the human being in front of us. Saunders: We don't have the right to demand that other people see the world the way that we do.
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