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#412: Seth Godin: The Story Behind My New Book, The Song of Significance

Business of Story

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The Importance of Owning Your Mind

Why so often do you think is that business folks and leaders show up and they are trying to persuade and connect with you through logic and reason when Jonathan Hite famously said, look at our brains or story processors, not logic processors? After you're done with your slides, you're supposed to leave them behind, right? If your deck has incontrovertible logic in its bullet points, you're off the hook. When everything goes sideways two years from now, you can say, well, I told you the O-ring was going to freeze. It's right there on the seventh slide, right? So you'reoff the hook. This is so much safer than being responsible

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