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#412: Seth Godin: The Story Behind My New Book, The Song of Significance

Business of Story

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The Power of Storytelling

The way to do a presentation is A, don't put words on your slides. I invented the idea of PowerPoint that wasn't a bunch of bullets. You put up a picture and you tell me a story about that picture. That's not the storytelling of McKee or the sopranos, but it's still the same part of our brain at work.

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