#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
00:00
How to Be a Good Storyteller
A good story can get you out of a lot of jams, he says. "Leadership requires caring enough to show up and say follow me" He believes the industrial age is dying right here in front of us. The idea that if you just do what you're told you're going to do okay doesn't hold true for most people," he says.
Transcript
Play full episode
