#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
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The Importance of Human-Centered Storytelling
Seth Meyers: I remember one of the books that you wrote that really rocked my world was Purple Cow. He says he learned how to market by persuading 12-year-olds to get into a canoe in Northern Canada. "What I'm trying to do is open the door for someone to imagine themselves in that setting"
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