
#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
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The Power of Books
Leadership is a choice. Leaders don't have direct reports. It's possible to be a manager who chooses to lead, but it is also possible to be the cash register operator at a gluten free bakery who has no one working for you and decide to lead. The handing of a book to another human being changes the conversation. And so for the generation you're talking about, there isn't a book like this that says this is our manifesto. This is what we are looking for now. Yeah. So what I'm trying to do with this book is cause horizontal communication to happen. People to tell each other a story,. To say, I will only invest tomorrow at a place that's
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