#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
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The Backstory of Seth Howell
Seth Howell is the inventor of email marketing and wrote a book about it. He says he didn't really start out as a marketer, his undergrad was in science and philosophy. The internet has made it ever easier to realize that other people have had something different happen to them than we do.
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