#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Business of Story
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The Power of Everyday Sales
Seth Goughton has been sharing his wisdom through his 20 best-selling books and for the past decade, his daily emails. Seth says that as we mechanize, routinize, and surveil every employee we haven't already replaced, it's become clear that work isn't what it used to be. In this moment of resignation, rebirth, and reimagining work, it's possible to see the fork in the road: Either we race to the bottom and make more soul sucking jobs, or we decide to choose significance instead.
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