Pattern Breakers

Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price

Aug 2, 2021

35:32

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Highlights

AI Chapters

Episode notes

Monetizing Innovation Failures - The Hidden Gems

02:05

The Four Failure Patterns When It Comes to Monetizing Innovation

02:36

The Tale of Two Cars

03:53

Introduction

2min

Monovan, How Do You Know You Will Monetize on Your Idea?

3min

The Tale of Two Cars

4min

The Four Failure Patterns When It Comes to Monetizing Innovation

3min

Is Your Product Market Fit, but You Just Under-Monetize Like Crazy?

4min

Monetizing Innovation Failures - The Hidden Gems

2min

What Causes an Undead Product to Happen?

2min

Is Your Product Market Pricing Fit?

4min

How to Monetize Innovation

3min

10.

How to Identify the Best Pricing Model

2min

11.

Is There a World Where You Don't Want to Sell by the Seat?

2min

12.

The Crux of Product Segmentation

2min

13.

Are There Any Good Resources About Pricing Out There?

4min

New startups fail for many reasons. Perhaps the most obvious is they can't get people to pay the necessary price for their products. Madhavan Ramanujam's book Monetizing Innovation, is the foremost guide in the industry for startups who want to make pricing a core part of their success rather than an afterthought. In this interview, Mike Maples Jr of Floodgate talks to Madhavan about the key success factors as well as mistakes to avoid.Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's book Pattern Breakers is available now wherever you buy books.