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Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
Are There Any Good Resources About Pricing Out There?
The four words to remember for entrepreneurs who are starting out and who have big dreams is price before product period. The Professional Pricing Society has some really good resources that you can tap into, etc. There's another book that we wrote at Simon Kutcher called The Confessions of the Pricing Man. You got to put one in for the boss.
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