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Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
Monovan, How Do You Know You Will Monetize on Your Idea?
Monovan is a partner at Simon Kutcher and Partners, the world's largest pricing strategy consulting firm. He says Silicon Valley was obsessed with creating amazing new innovations but hardly paid attention as to how to monetize them successfully. Monovan: The fundamental issue for the high failure rate is that pricing or commercialization was an afterthought to building the product. "I wish to flip that process in its head"
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