Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
Introduction
Monovan Ramanajam's book, monetizing innovation is the first book Mike Maples Jr. recommends to all his founders when it comes to pricing. The most entrepreneurs still think of pricing as more of an art and they kind of like just come up with a price based on a gut feel. You can't just create value for the rest of the world when you start something; you also have to find a way to claim value for your business if you're destined for greatness.
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