Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
How to Monetize Innovation
How you charge is just as important as what you charge, maybe even more so. Price is a proxy for whether customers like your product and how much are they willing to pay for it. If you don't think about how to charge, you might be severely limiting yourself in terms of your true monetizing opportunity.
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