Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
00:00
The Crux of Product Segmentation
In Silicon Valley, segmentation is a known topic. It's doing segmentation based on needs, value and willingness to pay. If you're building a product and then try to position to different segments, you've kind of already lost the battle,. So you need to productize towards segments.
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