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Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price

Pattern Breakers

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What Causes an Undead Product to Happen?

The undead product is an answer to a question that no one cares about, or they're the wrong answer to the right question. They come into opposite of it's opposite of being non courageous. And in fact happens that some of the most successful companies, like if you take, for instance, Google Glass, are dead on arrival.

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