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4min chapter
Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
Is Your Product Market Fit, but You Just Under-Monetize Like Crazy?
Entrepreneurs often fail to charge the right price for their products. Why? Founder lacks confidence in differentiation or feels sheepish about asking what product's worth. Entrepreneur also tries to play volume game when they should be playing pricing and volume game, he says. "You're having this awesome sales and marketing conversation before you build a product"
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highlights
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