Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
The Four Failure Patterns When It Comes to Monetizing Innovation
Sally Kohn: In general, we see four failure patterns when it comes to monetizing innovation. The first one is what we call as a feature shock. She says the fire phone came out with a plethora of features that no one was looking for. Kohn: If you have too many of these kind of features, the phone started with $179 and since six months, it was 99 cents.
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