Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
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Monetizing Innovation Failures - The Hidden Gems
The third monetizing innovation failure type is the hidden gems. These are products that you know a company should have launched, but didn't because it just went against their grain. The classic example here is like Kodak, for instance, they had the IP for digital photographs back in the 70s. But they didn't bring this out because they're worried about cannibalizing their print business and they didn't harness this hidden gem.
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