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4min chapter
Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
Pattern Breakers
Is Your Product Market Pricing Fit?
Pricing needs to be intrinsic to the product from the get go. Test with customers to see whether they will need the innovation that you're building, do they value it? And if someone says no, ask them the most important question, which is why? "If I didn't put pricing as part of my product market test, I'm often hearing just what I want to hear"
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