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Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

Jul 14, 2023

43:44

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Episode notes

Introduction

4min

Triple Lift's Native Advertising Solution Drives More Impact

2min

OnePlus X: A Data Generation Engine

2min

The Unanswerable Question: How to Attribute More Client Spend

5min

The Battle Between SSPs and DSPs

2min

The Future of CTV

3min

The Conversation at NBC About the Programmatic Enablement of CTV Inventory

3min

NBC's UID Acquisition of Beeswax

4min

The Future of the 30-Second Spot

3min

10.

The History of Juiced

3min

11.

The Story of John Heller and Doug Knobber

1min

12.

Roku and Roku Have a Partnership

3min

13.

The Fallout From the Google Video Network Report

2min

14.

How Massachusetts Is Looking to Ban the Use of Precise Location Data

2min

15.

Ad Tech Jobs Are Cratering

3min

16.

The Impact of the Mini Math Bankruptcy on Triple Lift

3min

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost.

In this episode:

Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53
Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/
Freewheel + Roku partner: https://advertising.roku.com/resources/blog/now-available-to-freewheel-customers-rokus-leading-ad-tech
Google video fallout: https://www.adweek.com/programmatic/ad-buyers-redirect-youtube-strategies-after-report-accuses-it-of-violating-standards/

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