Marketecture: Get Smart. Fast.

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

Jul 14, 2023
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Episode notes
1
Introduction
00:00 • 4min
2
Triple Lift's Native Advertising Solution Drives More Impact
03:55 • 2min
3
OnePlus X: A Data Generation Engine
06:21 • 2min
4
The Unanswerable Question: How to Attribute More Client Spend
08:01 • 5min
5
The Battle Between SSPs and DSPs
12:38 • 2min
6
The Future of CTV
14:24 • 3min
7
The Conversation at NBC About the Programmatic Enablement of CTV Inventory
17:21 • 3min
8
NBC's UID Acquisition of Beeswax
20:13 • 4min
9
The Future of the 30-Second Spot
23:56 • 3min
10
The History of Juiced
26:28 • 3min
11
The Story of John Heller and Doug Knobber
29:06 • 1min
12
Roku and Roku Have a Partnership
30:34 • 3min
13
The Fallout From the Google Video Network Report
33:16 • 2min
14
How Massachusetts Is Looking to Ban the Use of Precise Location Data
35:23 • 2min
15
Ad Tech Jobs Are Cratering
37:22 • 3min
16
The Impact of the Mini Math Bankruptcy on Triple Lift
40:04 • 3min