The Unanswerable Question: How to Attribute More Client Spend

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost.

In this episode:

• Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53
• Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/
• Freewheel + Roku partner: https://advertising.roku.com/resources/blog/now-available-to-freewheel-customers-rokus-leading-ad-tech
• Google video fallout: https://www.adweek.com/programmatic/ad-buyers-redirect-youtube-strategies-after-report-accuses-it-of-violating-standards/

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