Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
Marketecture: Get Smart. Fast.
The Future of the 30-Second Spot
The 30-second spot is a beautiful thing. Consumers have said that they're willing to pull it up in exchange for lower subscription fees. Innovative ad formats, which are less interruptive, can win you higher CPMs and marry well with the standard pre-roll or mid-roll. "I think it's kind of an all of the above thing"
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