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Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

Marketecture: Get Smart. Fast.

CHAPTER

The Future of CTV

The CEO of Free Wheel shares his thoughts on the digital media industry. He says there's a misunderstanding about how CTV works in today's marketplace. "CTV is more a derivative of linear television in its fundamentals than it is of like open web programmatic advertising world"

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