Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
Marketecture: Get Smart. Fast.
Introduction
Attention metrics are part of the zeitgeist, and for good reason. The industry needs a better quality measure than viewability. According to the IAB, 90% of advertisers plan to use attention metrics this year. It's time to familiarize yourself with the Adelaide's AU.
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