3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

Marketecture: Get Smart. Fast.

CHAPTER

The Conversation at NBC About the Programmatic Enablement of CTV Inventory

The big traditional media companies have a lot of the inventory. They're really setting the pace of, you know, how the industry sort of evolves. NBC has huge market power. It's much harder to get like standardization across these audience pools than Google coming in and just mandating how things are going to work.

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