
Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
Marketecture: Get Smart. Fast.
The Battle Between SSPs and DSPs
Triple-Ift has always had sort of a bitter and a bi-side business as well, probably because the native ads are difficult to execute. I think it's become a pre-solving app work. We have been very careful to you know, not jump on the resell bag wagon. Most of our business is direct but we do have our own demand sales team.
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