Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!
Marketecture: Get Smart. Fast.
NBC's UID Acquisition of Beeswax
NBC announced it can this really interesting announcement that sounded like you can use NBC's platform to buy other free will supplier inventory. The trade desk is staking a pretty big part of their future on the idea that they're going to get UID to adopted throughout the CTV ecosystem. Given how triple-lift is so focused on innovating our formats, do you see a future where the typical 6-second, 15-second, 30-second goes away in CTV? And if so, what do you think the format of the future looks like?
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