Ad Tech Jobs Are Cratering

TripleLift CEO Dave Clark talks about what makes the company different, and how he sees the CTV business evolving. Also we go down memory lane and talk about once high-flying ad tech star, Joost.

In this episode:

• Massachusetts looks to ban location data: https://www.wsj.com/articles/first-u-s-ban-on-sale-of-cellphone-location-data-might-be-coming-fbe47e53
• Ad tech jobs crater: https://www.adweek.com/media/ad-tech-job-openings-crater-in-2023/
• Freewheel + Roku partner: https://advertising.roku.com/resources/blog/now-available-to-freewheel-customers-rokus-leading-ad-tech
• Google video fallout: https://www.adweek.com/programmatic/ad-buyers-redirect-youtube-strategies-after-report-accuses-it-of-violating-standards/

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices