Marketecture: Get Smart. Fast. cover image

Episode 29: TripleLift CEO Dave Clark on Native, SSPs, and CTV. Plus, Joost!

Marketecture: Get Smart. Fast.

CHAPTER

OnePlus X: A Data Generation Engine

One plus X is a totally different company from X plus one, even though there's a saying by the transitive property of mathematics. One plus X uses machine learning and AI to target users based on first party data. We really like the results that we're seeing and we just got to go and sort of tell it to the marketplace.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner