Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38
Introduction
00:00 • 2min
The Importance of Branding in 2022
02:06 • 2min
The Importance of Brand Building
03:42 • 2min
The Importance of Brand Building in the Recession
05:39 • 2min
The Importance of Pricing
07:47 • 3min
The Price of the Price
10:21 • 2min
How to Scale Up Without Screwing Up
12:04 • 2min
The Return of Christmas Ads
13:52 • 2min
The Power of Groups in Advertising
16:03 • 1min
How to Sell More Beans in a Short-Term Campaign
17:32 • 2min
The Power of Jingles in Advertising
19:35 • 2min
The Power of the Jingle
21:10 • 2min
The Disappointment of Not Doing New Ads
23:02 • 2min
How to Maximize Your Media Budget
25:04 • 3min
How to Make a New Ad
27:41 • 2min
The Importance of Product Orientation in Marketing
29:54 • 2min
How to Be a Better, Bigger Player
31:56 • 2min
Cadbury Dark Milk Ice Cream
34:07 • 3min
The Emotional Power of Cadbury
37:04 • 2min
The Importance of Branding
38:54 • 2min
The Gift of Context
40:49 • 2min
The Power of the Category
43:11 • 2min
The Importance of Music in Advertising
45:39 • 2min
Samsung's Bad Advertising
47:14 • 3min
The Importance of Humor in Creativity
50:01 • 2min
The Power of Dogs in Advertising
52:02 • 2min
How to Win a Pitch for an Agency
54:12 • 2min
The Power of Pre-Testing
56:18 • 2min
The Cost of Marketing
58:30 • 3min
Magnum Beats Cadbury
01:01:51 • 3min
Can Line Winners at Cannes
01:04:53 • 2min
The Importance of Optimum Longevity in Advertising
01:06:53 • 2min
The Sensitivities of the Marketing Community
01:08:42 • 2min
The Mob's New Campaign
01:10:40 • 3min
The Importance of Learning From Yourself
01:13:17 • 2min
The Power of Data
01:15:13 • 2min
The Importance of Research in Marketing
01:17:27 • 2min
How to Be a Better Brand Manager
01:19:33 • 2min