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Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

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The Power of Jingles in Advertising

The king or queen of them all is the jingle, right? Or as we call it, the modern parts, the sonic brand Q, right? It smashes all the other distinctive assets. So we were doing some testing for were there's original. You know, beautiful scene at dad and his daughter,. you can imagine the kind of thing. The interesting thing about the soundtrack is, what we saw in the survey feedback was with the sad soundtrack, the three star, people assumed the dad and the daughter were on a visitation day; that's not true. That's a dreamer. And then in the five star ad, they assumed it was her birthday and they were out having

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