Mark Ritson is back on the Uncensored CMO podcast, and he's more uncensored than ever. This episode brings his ever candid thoughts on the best ads of 2022, who f*cked up and who he's been most impressed by. Strap in for Ritson's Review of 2022.
Watch Uncensored CMO on YouTube here.
What we covered in this conversation:
- Biggest marketing cock up of 2022
- The 2022 new entry on Mark’s Marketing Bulls**t Top 10
- The biggest surprise of 2022
- Which brand impressed him the most in 2022
- Who taught him the most in 2022
- The short term pay off of long term brand building
- The challenge of stagflation in 2023
- Why pricing is a big opportunity for Marketers
- The importance of framing and communicating price
- Have we passed the peak Christmas Ad yet?
- The strategy behind Aldi’s successful Christmas Ad
- The power of Fluent devices to connect short & long
- The under leveraged power of music to drive effectiveness
- How Coke Holidays are coming owned Christmas
- How doing less leads to more
- The one time a client changed agency and kept the creative the same
- Jon & Mark review the best ads of 2022 on the System1 database
- How Cadbury hit 5 Star in only 10sec with hardly any production
- The power of consistency for Cadbury
- How the emotional response varies by category
- How Kelloggs owned the breakfast category
- What Mark learnt about branding whilst writing articles for the BA magazine
- How Go turkey made the Top 5 but remained forgettable
- How to value the impact of the music
- Mark and Jon create the perfect advert
- How agencies could guarantee a pitch win with System1
- When Jon lost out on a Hollywood Director
- Why marketing is so often seen as a cost not an opportunity
- Jon reveals the No.1 Ad of 2022 (excluding Christmas Ads)
- Jon reveals the Top 5 Advertisers of 2022
- How Magnum reflected older people so well in their Advertising
- Marks most famous MW column on Cannes and how it compares to System1 data
- Jon reveals the No.1 Advertiser of 2022
- Why simple beats clever every time
- Brands are tiny and un-important in consumers lives
