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Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

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The Importance of Learning From Yourself

"The best marketers can learn from themselves with a bit of data, make some mistakes," he says. "When you see it happening, like with tourism Australia, right, when you see it, and we said it earlier with Unilever,. When you can learn and adjust, you're going to do all right." In his lifetime, even in his lifetime, not that old, I'm in the 50s, but doing more intercept research, it was a 10, 11-week process for Moa. We can now do panel research in a day and a half - about the same amount of time as before.

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