The Importance of Humor in Creativity

This time next year, ladies and gentlemen, this will be number one. You can set it as your mini MBA case. Humor is a brilliant, effective tool. It's the ultimate emotion. But we know that the evidence is really script and you look at those that do it. Meerkats, right? Look at meerkats. I mean, there's so much evidence out there, but it's just gone down. Same with humor, right? So, you know, it's done the same. And they're avid of joke and there's a big laugh at the end. And there's a great soundtrack. Pumping soundtrack which ends with a jingle. That

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