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Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

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The Importance of Brand Building in the Recession

I think it's the first time in human memory we're going into a recession with a pretty consolidated, strong argument for maintaining advertising investment. We need more marketers that will stop talking about advertising and focus a bit on helping the companies with price. The credibility you get as a marketer just goes off the scale. So the two challenges for next year are going to be maintaining that advertising investment because we will get through this.

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