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Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

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The Importance of Optimum Longevity in Advertising

On average, most can line winners are one and two star. Optimum length from a consumer point of view is 30 seconds. After that, you lose them. The second thing is they elicit negative emotions. So they're trying to shock you. Right, shock you. There you go. It's the, right. Make a point. Surprise the customer with something they don't like. In your four minute ad. That's how they say, yeah. Anything else.

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