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Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

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The Disappointment of Not Doing New Ads

Four out of five new campaigns aren't as good as the one they've replaced. If it's new... Well, you've reminded me of something I usually do in pictures, which is, I say, I'll save you half your marketing budget overnight. John: "What you get is essentially no added insight and just two, usually two blokes, unfortunately, like this"

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