How to Sell More Beans in a Short-Term Campaign

If you use your distinctive assets, fluid devices, whatever it might be, there is a possibility that the short also does a lot of long at the same time. My favourite one actually is Churchill the Dog, right? So direct line, brilliant advertiser, they'll do a 32nd, you know, Churchill on a skateboard. They're brilliant at literally, it's not going to go down. It means you can slide in whatever product stuff you're trying to do, stick in the dog at the end, and as you say, you're getting both done,. Yeah.

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