Uncensored CMO cover image

Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

00:00

The Power of Groups in Advertising

John Lewis reinvents the genre every year. What Audi do is they change the ad, but they keep the character and construct similar. They're very unusual in that their activation ads, even their Audi price match ads can get five-star. And a complete strategic invention that kind of realized all of this.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app