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Mark Ritson's uncensored review of the best ads of 2022

Uncensored CMO

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How to Maximize Your Media Budget

If you could maximise effectiveness, one star would equate to a percent of market share. You don't have to do anything except listen to your media decision. The reaction of the marketing team is... Oh shit. We're not going to make another ad now. That's far more credible in a boardroom than look at my new ad and say 'Oh that was bad'

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