

After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid
8 snips Jan 13, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Introduction
00:00 • 3min
Ariel's New Year's Resolution Podcast
02:45 • 3min
The Missteps in Category Creation
06:06 • 5min
What Are the Three Choices for Founders?
11:12 • 4min
How to Modify an Existing Category and Create a New Category
14:50 • 4min
How Do You Know if Your Category Definition Is Working?
18:27 • 3min
Do You Have a Process for Product Positioning?
21:31 • 4min
What's the Ideal Way for a Team to Go After a Company?
25:52 • 5min
How to Get the Fundamentals Right Early on in a Marketing Campaign?
31:08 • 4min
What's the Difference Between Mission and Vision?
35:18 • 5min
What Would One Happy User Tell Another?
40:25 • 2min
Are You Ready to Take a Crack at Emotional Benefits?
42:22 • 2min
What's Your Target Audience Doing to Day?
44:15 • 5min
Techni Founders - Is There a Trap in the Way?
48:57 • 3min
Are You an Adville or a Vitaman?
51:59 • 2min
How Does Positioning Fit Into Pricing?
54:24 • 2min
How Do You Anchor Your Product Positioning?
56:49 • 2min
Brand Style Guides - Characteristics and Voice
59:04 • 4min
The Mistakes of Getting Press in the Ly Days
01:02:45 • 5min
Is the Role of the Press Less Important?
01:07:21 • 5min
The Clock Model of News Cycles
01:12:07 • 2min
Creating a Narrative That People Care About
01:14:31 • 2min
How to Build a Relationship With a Reporter in Your Space
01:16:07 • 3min
How Do You Navigate the Actual Conversation?
01:18:52 • 3min
Are You Up Against Your Competitors?
01:21:51 • 3min