In Depth

After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

8 snips
Jan 13, 2022
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Ariel's New Year's Resolution Podcast
02:45 • 3min
3
The Missteps in Category Creation
06:06 • 5min
4
What Are the Three Choices for Founders?
11:12 • 4min
5
How to Modify an Existing Category and Create a New Category
14:50 • 4min
6
How Do You Know if Your Category Definition Is Working?
18:27 • 3min
7
Do You Have a Process for Product Positioning?
21:31 • 4min
8
What's the Ideal Way for a Team to Go After a Company?
25:52 • 5min
9
How to Get the Fundamentals Right Early on in a Marketing Campaign?
31:08 • 4min
10
What's the Difference Between Mission and Vision?
35:18 • 5min
11
What Would One Happy User Tell Another?
40:25 • 2min
12
Are You Ready to Take a Crack at Emotional Benefits?
42:22 • 2min
13
What's Your Target Audience Doing to Day?
44:15 • 5min
14
Techni Founders - Is There a Trap in the Way?
48:57 • 3min
15
Are You an Adville or a Vitaman?
51:59 • 2min
16
How Does Positioning Fit Into Pricing?
54:24 • 2min
17
How Do You Anchor Your Product Positioning?
56:49 • 2min
18
Brand Style Guides - Characteristics and Voice
59:04 • 4min
19
The Mistakes of Getting Press in the Ly Days
01:02:45 • 5min
20
Is the Role of the Press Less Important?
01:07:21 • 5min
21
The Clock Model of News Cycles
01:12:07 • 2min
22
Creating a Narrative That People Care About
01:14:31 • 2min
23
How to Build a Relationship With a Reporter in Your Space
01:16:07 • 3min
24
How Do You Navigate the Actual Conversation?
01:18:52 • 3min
25
Are You Up Against Your Competitors?
01:21:51 • 3min