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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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How to Modify an Existing Category and Create a New Category

If you use an existing category, you have to think about whether you could some day win that category. With wolf, which is a education company, in the first round portfolio, we brain stormed a lot when they came and started the process with us. And one of the inspirations for wolf is university systems like the university of california, the university of london, oxford. Each college feels and operates fairly independently, but gets all the fits of being part of a major university. Could you make something like that for the modern age?

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