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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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How Do You Navigate the Actual Conversation?

How do you advise founders navigate the actual conversation? One thing i've noticed is that if you haven't done a lot of mediate training, you tend to over rotate on trying to directly answer the question. I think answering the question and then bridging back to what it is that where you want to take the conversation is actually a better way to approach that. It's a background point, a key message and three to five points that support it.

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