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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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How Does Positioning Fit Into Pricing?

A lot of benefits come down specifically in a b to b context. If you're only about saving time ore saving money, you're probably not going to be that differentiated. Do you spend time thinking about how positioning fits into pricing? Sometimes, well, it depends. You have some sense of your pricing, but i wouldn't say we're very, very detailed in the pricing work.

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