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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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What's the Difference Between Mission and Vision?

A purpose is, what are you here to do? Irrespective of your own company's financial gain, how are you going to make your mark on the world? Lots of companies i've worked with at very early stage. As far as successful companies that are out there, i think nike has a great purpose. I think stripes is actually amazing to increase the g d p of the inner net. And so just focusing on what is the functional benefit before you get into the emotional one. This was a fun exercise to do in that maven class. We actually roll played it.

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