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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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How Do You Anchor Your Product Positioning?

If you know that your pricing is going to be more expensive than a similar type of product, how that ladders into the way that you approach this work? Talk about pelaton as an example. Before i had a pelaton, the life cycle bike was way, way cheaper and didn't have a monthly subscription fee. But it did not let me join studio cycling classes from the comfort of my home. And so they were able to say, ok, this is a different thing. This is going to cost more, but it does something more too.

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