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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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Techni Founders - Is There a Trap in the Way?

Tech founders often fall into traps that non-technical people can't understand. You want be able to explain it without relying on the jargon of the industry, he says. "You need some level of language that is deeper and speaks to somebody who's really an expert in your model"

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