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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

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Brand Style Guides - Characteristics and Voice

i like to think of personality as an input to your visual design, just like your positioning and your purpose is also an input. We do a whole brainstorm where we write down all the personality attributes that we have if our brand was a person. And then we pick the five that are the hardest working and the most different from each other. That's often how you create an interesting personality.

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