In Depth cover image

After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

00:00

Creating a Narrative That People Care About

I think you kind of have to get an angle that ultimately you get a reporter to care about. You can't expect that you're going to be like some random person who just generally covers tech at the new york times. It's actually about what is the problem that your company is solving, and who are you solving it for? And just being really, really clear and if you have a great purpose beyond that,. which is, when you're super successful in ten years, how will the world be different?

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app