In Depth cover image

After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

In Depth

00:00

Is the Role of the Press Less Important?

The last start up that i worked on. for our seed round, we could go to five outlets, embargo the news,. which means tell all these reporters all our whole story and agree to an embargo lift date. To day, when we have the same type of interesting, seed stage start up, doing something cool, with a good message and a good lead investor, raising a normal seedround, we almost always have to run it as an exclusive. Getting that article out is not really going to move the needle for them as far as usage or the top of funnel awareness goes. What that article will do for them is oftentimes attract partner interest, attract investor interest, potentially hiring. It

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app